Color Psychology and What it Has to Do With Branding
Color is extremely important in branding your business. When someone looks at a logo, the color is the foremost thing that they remember. In fact, according to Color Matters, 80 percent of visual information that we take in is related to color.
Why Color Matters
According to the research that was conducted by the secretariat of the Seoul International Color Expo, they found that-
- 92.6% of consumers say that visual factors influenced their purchase decision
- 5.6% said that touching the product had influence on their decision
- 0.9% said that smell had anything to do with their decision
They determined that anywhere between 62% and 90% of purchases are made based on color alone.
The color that you chose has everything to do with your brand identity. Color increases brand recognition by up to 80%.
Many brands have sets of colors trademarked for protection against other brands in the same market. For instance, Coca-Cola has its iconic red and white scheme protected. Lots of others have single shades of color trademarked too, like John Deere, McDonalds and Starbucks.
These brands try to associate themselves with their color at a fundamental level. To achieve that sort of recognition, brands have to peg their signature color to nearly everything—marketing, packaging, uniforms, store decor and more.
So when you hear one of these brands’ names, it should be easy to think of its color. What about your brand color or imaging?
Can you be identified over anyone else ? This is what all marketers and personal brands should strive for. To create a USP (Unstoppable Sexy Positioning) for your brand that your customers recognize throughout your whole sales process.
Ads that have color are read up to 42% more than the same content in black and white. It also can improve the ability for your audience to read and comprehend your content. Taking learning styles into account when building ads is highly important. If you have written something or presented it in a way that they cannot understand, you are wasting your time.
Take a peep below at the psychology of color when developing your brand.
Red- Energy, Passion, and Boldness
Orange- Health, Wealth, and Youthfulness
Yellow- Joy, Energy, and Warmth
Green- Growth, Balance and Well Being
Blue- Peace, Confidence, and Serenity
Purple- Royalty, Luxury, and Success
What Colors and Styles You Wear Is Part Of Your Branding
During the first Media and the City event, we brought in Brian Cook. He’s a stylist with many prestigious clients. He gave us many tips about what to wear on camera to represent our brands well. Colors had a lot to do with his suggestions.
Brian estimates that it takes 1/10 of a second for a person to assess your competence and trustworthiness. The colors and styles you are wearing is a big part of your message whether you realize it or not.
Implementing color psychology into your wardrobe is an important part of your branding strategy. This is important to think about when you are creating promotional materials and videos.
Color is one part of your branding strategy. If you are interested in learning more about becoming fully branded from start to finish, be sure to check out the Freedom-preneur Academy.
Source: Colors Marketing Strategy