Results Are Your Best Source of Credibility
In most of business promotions for affiliate programs, they show their highest earners’ results and tell their stories because these are the people who demonstrate the potential of the program. Are their results typical? No, they are not and they are upfront about that: not everyone is going to be as successful as those super-earners. Never tell people how great your offer is. In most of our promotions for our affiliate program, we show our highest earners’ results and tell their stories because these are the people who demonstrate the potential of the program.
Nothing Fails Like …
Hiring manager: “So, Mr. Smith, why should I hire you for this position?”
Mr. Smith: “Because I am the best person for the job.”
I probably don’t have to go any further with this scenario, do I? In your mind, you can see the hiring manager rolling his eyes?
To be fair, no one is really “average.” Regular people– those who are just starting in online marketing– can still achieve remarkable results.It’s sad to say, but the “average” person doesn’t exert a lot of effort. Obviously, to make five, six, and seven-figure commissions, you would have to stick with it and exert significant effort.
This holds true even with pointing to your credibility, as in, “See? So-and-so agency has given us their highest rating.” Those kinds of things certainly won’t hurt a company, but even an “A” rating with the Better Business Bureau (” BBB,” a U.S. non-profit organization which collects reviews of businesses for the purpose of promoting consumer trust) won’t stop a business’ detractors, if they have any.
Show the Best Results.
Some business opportunities offering programs are solution for people who want to have more money and more financial freedom. It’s a solution for people who want to stop working a job, stop commuting, and stop selling away their lives by the hour.
We don’t go “soft” on the results that are possible, in the hopes of reducing skepticism. And we don’t focus much on, “Hey, look: we’re credible.” At the end of the day, what gets people interested are the big successes, the startling before-and-afters, and the major transformations.
For most offers out there, there is a percentage of people who will insist that it’s too good to be true. Rather than trying to assert an offer or company’s credibility, show its potential, in the form of the best results achieved. Luckily, for marketers throughout history, there is also a percentage that can look at an offer and see its potential.
Again, never tell people how great your offer is. Show them the results that it gets.
Source: Source Credibility Measure